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What is this? When you include clickable links in your email, you’re infringing upon Apple’s patent? Absurd. While that may not be a practice used by many other eCommerce companies, it’s still in use outside of Amazon. That means you can go choose a gift for someone and have a voucher delivered to their email so they can claim it. Not only do they hold the patent on e-gift cards, but they also patented e-gifting. The problem is, Amazon patented this a few years ago. How many etail sites do you know that offer an online gift card? This would be a gift that is delivered electronically and claimed electronically so that no physical gift card ever changes hands. This is a huge blow to eCommerce companies, if, of course, they choose to acknowledge it. My guess is that it covers all manner of sins, and Apple just hasn’t gotten around to all those people infringing upon their patent. How detailed is the patent? Again, I’m no lawyer.
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When the software you just downloaded (through a decidedly non-Apple company) provides an update on your installation, they’re messing with Apple. When ecommerce sites are nice enough to show you how much longer you need to wait for your purchase to complete, they’re messing with Apple. The problem is, Apple owns the patent on the progress bar. Hundreds of companies make use of that little bar, with percentages telling us what has been completed and what is left to finish. Or, in the case of my usual pizza delivery company, that bar tells me when my food will arrive.
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Now, none of us are strangers to the progress bar, right? We download something, and a little bar pops up to let us know how much longer we have to wait. Who’s infringing? Maybe your ecommerce company is.
I can tell you, though, that I’ve made a few other purchases with only one click, and they weren’t from Amazon. So, what? If I want convenient 1-Click purchasing, I can only buy from Amazon? That’s the idea.
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And they were so serious about that, they made Apple license the technology for use in iTunes. We’ll take all the work out of making a purchase by saving the financial and location info for every buyer and letting them buy stuff by just clicking one button.”īecause after Amazon gave this great gift to the ecommerce world, they then said no one else could use it. These guys said, “You know what? Let’s make buying stuff online as easy and frictionless as possible. Since I already brought them up, let’s talk about Amazon’s 1-Click patent. Here is some of the most ridiculous and petty gesturing I’ve ever seen among grown, exceptionally intelligent adults. What they've really done is set themselves up as patent trolls in the eyes of consumers. The simplest explanation for this tomfoolery is that Amazon, Google, and Apple are simply protecting themselves from future patent trolls by claiming the patents first. What we discuss here is simply the interpretation I, or previous reporters and bloggers, came to when examining some of the patents eCommerce and tech giants have claimed in recent years. This made me wonder: If Amazon could get away with this stuff, what have other legitimate companies tried to claim as their own? And are these patented techniques already widely used by other companies?īefore we hop right into this mess, let me reassure you that I’m no patent lawyer.
Are you supposed to go back through all your past photography and toss the photos? Will your product images need to be updated? Who knows? So, there's one patent you might be infringing upon. Now, why Amazon wants to put the kibosh on any other person using this particular photography technique, which, by the way, has been around since, oh, the dawn of photography itself, is anyone’s guess. Who the heck thinks they can patent photos on a white background? Amazon, of course. Photos on a white background have now been patented. And then Stephen Colbert soundly trounced them for their stupidity. They went and patented something so incredibly ridiculous that the world gave a collective gasp of disbelief. Upon first glance, this legit company has no reason to claim ridiculous patents, right? They’ve got enough going on and plenty of money coming in. On occasion, their craftiness pays off, and they manage to either squash new technology that could change our lives for the better, or they bilk a legitimate company-the company that actually did the work to develop the ideas-out of millions of dollars. These companies set up shop and do nothing but patent ideas that someone else might have in the future so that they can swoop in and take everyone to court for infringement.
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